If you’re a TikTok creator in the United States looking to level up your game, tapping into Saudi Arabia’s fast-growing ad market in 2025 is a move you don’t wanna sleep on. The Middle East’s biggest economy is pouring serious cash into digital marketing, and Saudi advertisers are on the hunt for fresh, authentic voices — that’s where US TikTokers come in. Let me break down how you can make this cross-border collab work smoothly, what to watch out for, and how to get paid without headaches.
As of May 2025, TikTok remains one of the hottest platforms in the US, with creators like Charli D’Amelio and Khaby Lame still dominating feeds. Meanwhile, Saudi Arabia’s ad spend on social media is skyrocketing, especially on TikTok (or “Tikk,” as some insiders call it in casual convos). If you want to partner with Saudi advertisers, you gotta understand the local vibes, payment flows, and legal stuff — or risk losing deals or worse.
📢 Saudi Arabia Advertisers Are Hungry for US TikTok Talent
Saudi Arabia’s youth population is massive, tech-savvy, and super-engaged on TikTok. Local brands like STC (Saudi Telecom Company) and Noon.com are aggressively pushing influencer marketing to capture Gen Z and millennials. They want content that feels global but still resonates locally — that’s the sweet spot US TikTokers fit perfectly.
US creators bring that “cool abroad” factor, and Saudi advertisers see them as bridges to modern, aspirational lifestyles. Plus, Saudi marketers are open to different content styles — whether it’s funny skits, dance challenges, or product unboxings. But heads up: cultural sensitivity matters big time. Avoid anything that could be seen as offensive or controversial in Saudi context.
💡 How US TikTok Bloggers Can Get in the Game
1. Find Saudi-Focused Agencies or Platforms
Don’t go cold-emailing Saudi brands directly if you’re new to this. Start by teaming up with agencies specialized in Middle East influencer marketing or platforms like BaoLiba that connect creators with advertisers worldwide. These middlemen understand the local nuances and can smooth out contracts, payments, and compliance.
2. Tailor Your Content for Saudi Audiences
Even if your style is laid-back and casual, sprinkle in some Saudi flavor. Use Arabic hashtags alongside English ones. Highlight products or trends popular in Saudi Arabia. For example, if you’re working with a beauty brand, featuring halal-certified products can be a game-changer.
3. Understand Payment Systems and Currency
Saudi advertisers typically pay in Saudi Riyals (SAR), but as a US creator, you’ll want to get paid in USD. Platforms like Payoneer, Wise, or direct bank transfers are common for international payouts. Make sure your invoicing is crystal clear—include your US tax info (like your EIN or SSN for 1099 forms) to avoid tax headaches.
4. Comply with Legal and Cultural Guidelines
Saudi Arabia has strict rules on content. Avoid politically sensitive topics, religious references that can be misinterpreted, or anything explicit. US creators often underestimate this and end up in hot water. Better safe than sorry — ask your agency or advertiser for a clear brief on what’s off-limits.
📊 People Also Ask
How can US TikTok creators connect with Saudi advertisers?
Start by joining influencer marketing platforms like BaoLiba that operate globally. Collaborate with agencies that run campaigns targeting Saudi Arabia. Networking on LinkedIn or attending virtual marketing events focused on the MENA region can also open doors.
What payment methods do Saudi advertisers use to pay US creators?
Most Saudi advertisers prefer digital payments via Payoneer, Wise, or direct wire transfers. Some might use local bank transfers in SAR, so ensure your payment platform supports conversion to USD and keeps fees low.
Are there cultural restrictions US TikTok bloggers should know about?
Yes. Avoid content that touches on religion, politics, or anything considered taboo in Saudi culture. Stick to family-friendly, respectful themes. Always get a content brief from your advertiser to stay in the safe zone.
❗ Pitfalls to Watch Out For
- Delayed Payments: Cross-border payments can lag. Always clarify payment terms upfront and use escrow services if possible.
- Content Misalignment: Without clear briefs, you might create content that Saudi advertisers reject. Get detailed guidelines before filming.
- Legal Risks: Ignoring Saudi laws can get you banned or worse. Take cultural and legal compliance seriously.
📢 Real-World Example: US Creator x Saudi Brand Collab
Take the case of US TikTok star Jason Coffee (@jasoncoffee), who teamed up with Saudi fashion brand Namshi in early 2025. He created a series of fun, relatable clips showing how Namshi’s modest wear fits into everyday life in the US, while subtly nodding to Saudi style preferences. The campaign boosted Namshi’s US traffic by 30% and Jason gained a new fanbase in the MENA region.
💡 Final Tips for Crushing It in 2025
- Build trust with Saudi advertisers by showing you get their market.
- Use BaoLiba or similar platforms for smoother deals.
- Stay flexible and ready to adapt content quickly based on feedback.
- Keep an eye on TikTok trends both in the US and Saudi Arabia to stay relevant.
BaoLiba will keep updating the latest US influencer marketing trends for Saudi Arabia and beyond. Stay tuned and let’s keep winning this global game together!