Peru Brands on WhatsApp: How U.S. Creators Land Long Reviews
💡 Why WhatsApp matters to reach Peru brands (short and real) Peruvian small businesses and many mid-size brands live inside WhatsApp. That’s not a guess — it’s what Mibanco found when building “Mibanco por WhatsApp”: about 97% of the entrepreneurs they serve already use WhatsApp as a primary business tool for sales, ordering, and customer ops (El Comercio). That makes WhatsApp less a “cold DM” channel and more the frontline CRM for Peruvian brands. ...