How US Brands Crush It Hiring Israeli Micro-Influencers on Twitter
💡 Why US Brands Are Betting Big on Israeli Micro-Influencers on Twitter Alright, so you’re a brand marketer in the US, and you’ve seen the influencer marketing game shift hard in the last couple of years. Everyone’s tired of those giant celeb shoutouts that feel like ads shoved down their throats. Enter micro-influencers — especially those based in Israel, popping up strong on Twitter. ...