TikTok India 2026 Rate Card Myths That Drain Your Ad Budget
You’re sitting in a Mumbai coworking space, spreadsheet open, third coffee gone cold. The brand brief says “TikTok India campaign — max reach, Gen Z, festive season.” Your finger hovers over a rate card PDF someone forwarded on WhatsApp: ₹1.2 lakh for a 100K-follower creator, ₹3.5 lakh for 500K. The numbers look official. Logo watermark. “Official 2026 Rate Card” in bold Devanagari and English. But something feels off. You’ve seen this creator’s comments — half are “nice video 🔥” from accounts with zero posts. Their last three Reels averaged 12K views. The rate card says “guaranteed 500K impressions.” ...