Mexico Snapchat Ads: 2026 Rates & Creative Wins
Last week, a brand manager in Mexico City sent me a voice note at 11 PM. “The CPMs on Snapchat just doubled from Q1,” she said, background noise of a taquería in Roma Norte. “And my creative team keeps asking for AR lens budgets I can’t justify to headquarters.” I understood immediately. She’s not chasing vanity metrics — she’s trying to hit a 3.2x ROAS target before the holiday season while her competitors are already testing Sponsored AR lenses for Día de Muertos campaigns. ...