Why Singapore Ad Rates Just Changed Your Facebook Game
Picture this: You’re scrolling through your Meta Business Suite at 11 PM, coffee gone cold, looking at a brand deal that should be exciting. A Singapore-based wellness brand wants you to run a four-week campaign targeting their expanding US audience. They’ve sent over their media plan with CPM figures that look… different from what you’re used to seeing stateside. Your fingers hover over the keyboard. You want to say yes — the product aligns perfectly with your body-confidence community, the creative brief gives you actual freedom, and the base fee covers your mortgage for two months. But those CPM numbers? They’re 40% higher than your last US-only campaign benchmarks. ...