Reddit Ads in France 2026: What Creators Need to Know About Rate Cards
Last week, a creator in Lyon messaged me at 11 PM. She’d just gotten her first brand inquiry for her r/FranceTravel subreddit — a boutique hotel chain wanting to “partner” — and the rate card they sent over made her stomach drop. “Is €15 per 1,000 impressions normal?” she asked. “They’re also asking for three pinned posts and story rights in perpetuity.” I told her what I tell every creator who DMs me at midnight: breathe, screenshot everything, and don’t sign anything until you understand the landscape. ...