New Zealand Brands

💡 Why WhatsApp matters for NZ beauty brands (and why you should care) If you’re a US-based creator who writes thoughtful skincare reviews, New Zealand brands are surprisingly reachable — but not always the way you expect. Big regional players and D2C beauty labels are doubling down on direct channels that drive high-intent actions: email, in-app messaging, and yes, WhatsApp. The Body Shop’s regional strategy (per Harmeet Singh) is clear: focus on channels that convert — adding personalized WhatsApp communication to email and paid amplification for sale events like Black Friday. Nykaa’s playbook — personalized widgets, express checkout, and in-app nudges — shows the same logic: reduce friction, make the buy obvious, and amplify via creators. ...