India Brands

💡 Why US creators should pitch India brands on Josh (short, sharp intro) If you make wellness content in the US and want to help Indian brands push healthy habits on short-video platforms, Josh is a smart play. Josh’s short-form-first audience and creator-driven discovery make it a fertile space for culturally tuned health tips — especially when brands are already spending on experiential campaigns and influencer-driven storytelling. ...

💡 Straight Talk: Why US creators should care about India brands on Bilibili If you’re a US creator thinking “Why on earth would an India brand care about my Bilibili content?” — hear me out. Bilibili isn’t just another video site; it’s a youth-first, passion-driven community built around fandoms, games, and culture. The platform’s bullet-chat feature and strong creator–fan emotional bonds mean campaigns that feel native perform way better than blunt cross-posts (Bilibili Inc.). That makes it a high-value stage for brands that want authentic buzz — and India brands are actively chasing attention wherever Gen Z congregates. ...