How U.S. Creators Reach Norway Brands on SoundCloud
馃挕 The real way in: don鈥檛 pitch like a stranger If you鈥檙e a U.S. creator trying to reach Norway brands on SoundCloud for a giveaway collab, the big mistake is treating SoundCloud like a random ad board. It鈥檚 not. It鈥檚 more like a niche hangout where music, culture, and community vibes matter way more than flashy copy. What brands want right now is pretty clear: native behavior, real conversations, and low-friction engagement. That lines up with what Snapchat has been leaning into, too. Ferguson鈥檚 point about Gen Z opening Snapchat 40 times a day, with 75% of that time in chat, says a lot about where attention lives now: inside conversations, not above them. That鈥檚 why formats like Sponsored Snaps are taking off, because they meet people where they already are, instead of barging in loud. ...