Engagement

💡 Why US advertisers should care about New Zealand LINE creators If you’re buying global creator campaigns from the US, New Zealand is an underrated sweet spot — small population, high mobile usage, and tight creator communities. LINE isn’t just a messaging app anymore; in pockets where it’s active, creators use LINE for close-knit fan groups, broadcast lists, mini-commerce, and highly engaged CTAs. That means engagement-targeted activations (polls, limited drops, exclusive chat rooms) can overperform CPM-driven awareness buys — if you find the right creators and measure the right signals. ...