US Brands: Find Bilibili Creators Fast to Boost Visibility
💡 Why US brands should actually care about Bilibili creators right now Bilibili isn’t just “another video site” — it’s a community-first platform where fandoms, niche hobbies, and deeply engaged subcultures live. For US advertisers who want to reach young, attention-rich audiences, Bilibili’s user base and creator economy show momentum: monthly paying users climbed 21% year-over-year to 36 million and the platform’s average user age reached 26.5 at the start of 2026. Bilibili also reported nearly 3 million creators earned income in 2025, with creator incomes rising 21% year-over-year — signals that creators are professionalizing fast. ...