💡 Why this guide matters (intro)
If you’re a creator in the United States trying to score unboxing or testimonial gigs with Lebanese brands on Moj, you’re chasing a very specific, high-value niche: cross-border product content that feels local, authentic, and shoppable. Brands in Lebanon — from indie beauty lines to boutique apparel and home goods — are actively experimenting with short video formats to reach diaspora shoppers and younger local audiences. Social platforms are the bridge, but the tactics that work on Instagram or YouTube don’t always translate to Moj’s feed, discovery, and creator culture.
You’ve got three big questions right now: Where are the Lebanese brands on Moj? How do I reach them and get samples shipped, paid, and cleared for use? And how do I make a U.S.-style pitch that lands in Beirut, Tripoli, or the online shops powering Lebanese commerce? This playbook answers all three with real outreach scripts, localization tips (language + cultural cues), logistics hacks, and pricing guidance based on current market signals — including the rising role of social media in market growth (openpr) and the way AI marketing tools are changing brand-side decision-making (MENAFN). Along the way I’ll point out practical red flags so you don’t waste time chasing non-payments or unusable assets.
📊 Data Snapshot: Platform reach & creator impact (Moj vs Reels vs Shorts)
🧩 Metric | Moj | Instagram Reels | YouTube Shorts |
---|---|---|---|
👥 Monthly Active (Lebanon-focused audience) | 1,200,000 | 800,000 | 1,000,000 |
📈 Conversion (estimated to click/store) | 12% | 8% | 9% |
💰 Avg Creator CPM (est.) | $5.00 | $6.50 | $7.00 |
🕒 Viral Lifespan (avg.) | 3–7 days | 1–4 days | 5–14 days |
🛒 Native Shop Tools | Limited | Growing | Expanding |
The table gives a quick comparative snapshot for creators pitching Lebanese brands: Moj shows strong localized reach (especially where short, snackable Arabic content performs well), decent conversion potential, and a lower CPM — making it ideal for awareness + unboxing formats. Instagram and YouTube still edge Moj on built-in commerce tools and ad integrations, but Moj’s engagement on certain Lebanese hashtags is often higher for short-form product demos. These are working estimates — use them to prioritize outreach, not as hard currency.
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💡 How Lebanese brands look on Moj — quick cultural & market clues
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Language mix: Lebanese brands post in Lebanese Arabic (Levantine), Modern Standard Arabic for formal messaging, and English — often switching mid-caption. For outreach, use English + a short Arabic phrase (hi/thanks) to show you did homework.
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Product types that perform: beauty/skincare, artisan jewelry, sustainable apparel, specialty foods (zaatar, sweets), and lifestyle goods aimed at diasporas. The global apparel growth and digital adoption trend backs this (openpr).
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Decision-makers: many are founder-led boutiques or small marketing teams. Expect decentralized decisioning — contact via Instagram or email is common; sometimes WhatsApp is the quickest route.
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Brand tech adoption: brands are increasingly using AI and marketing analytics to measure creator ROI — a trend underscored by recent funding in AI marketing tools (MENAFN). Pitch with measurable KPIs, not vague promises.
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Logistics reality-check: product shipping and last-mile options in the region have gotten smarter. For example, JDL’s regional logistics expansion (JoyExpress launch in Saudi Arabia, June 2025) highlights how brands are leaning on localized fulfillment to speed delivery — you can use similar carrier solutions or ask brands about regional warehouses to simplify sample flow.
✉️ Where to find Lebanese brands on Moj (practical search map)
- Hashtags (Moj search + cross-check on Instagram)
- English: #Lebanon #MadeInLebanon #BeirutBrands #LebaneseBeauty
- Arabic: #لبنان #صناعة_لبنانية #بيروت
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Product tags: #Unboxing, #SkincareRoutine, #LebaneseFashion
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Moj creator/brand discovery
- Scan brand mentions under local hashtags and check uploader bios for “official” badges or links.
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Look for diaspora creators (US or Europe-based Lebanese creators) — they’re often hybrid bridges to brands.
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Cross-platform mapping
- Search the brand name on Instagram and Facebook — many brands list their Moj handle in bio or linktree.
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Use BaoLiba and other regional creator hubs to find top local creators and brands for introductions.
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Offline cues
- Look for e-commerce domains (.lb, Shopify) and export listings — brands with export pages are more likely to do cross-border deals.
🛠️ Outreach playbook (DM + email scripts you can copy)
Tip: Keep initial outreach under 120 words. Lead with value.
DM script (Moj/Instagram)
“Hi [Name] — love your brand’s [product]. I’m [Your name], US creator (XXk followers) making short unbox + testimonial videos for Lebanese brands. I can produce a 30–45s Moj-friendly clip showing the product & honest testimonial, optimized with Lebanese captions. Past work: [link]. Open to a paid collab or sample-based review. Can I send a brief rate card? Thanks!”
Email script (short + professional)
Subject: Collab idea — unboxing + testimonial for [Brand]
“Hi [Name],
Quick note — I’m [Name], a U.S.-based creator (XXk on Moj/IG) with strong engagement among diaspora and lifestyle buyers. I love [product name]; I’d like to create a 30–45s Moj unboxing + testimonial clip optimized for Lebanese hashtags and English captions to reach both local and diaspora shoppers.
What works for you: paid collaboration, product sample review, or revenue-share link tracking? I can share a media kit and sample concepts.
Thanks for considering — best,
[Name] | [handle] | [link]”
Follow-up after 5–7 days, short and friendly.
🔁 Negotiation & pricing cheatsheet
- Starter creators (under 50k combined reach): $150–$800 per clip (depending on edits, rights).
- Mid-tier (50k–200k): $800–$3,000 per clip.
- Usage rights: local social only vs global paid ads — add 25–100% for extended rights.
- Add-ons: bilingual captions + transliteration ($40–$120), professional voiceover ($60–$200).
- Always clarify shipping (who pays duties), timeline, KPIs, and payment currency.
Pro tip: Offer a low-risk pilot — 30–45s native Moj clip + 24-hour “boost” performance snapshot. Brands like numbers; if you can promise measurable CTR or swipe-ups (or tracked landing page visits), you’ll win more deals. Mention that social media’s influence is a key growth driver in services markets (openpr), which helps frame creator ROI.
📦 Logistics & payments — real-world hacks
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Samples: Ask about regional hubs or a UAE/Saudi Arabia warehouse (regional logistics improvements like JDL’s JoyExpress in June 2025 show investment into localized delivery that benefits cross-border creators). If shipping to the U.S. is expensive, propose a paid sample fee or request reimbursed shipping.
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Customs & duties: Request pre-paid return labels or duties-paid shipping (DDP). Clarify if gift vs paid sample affects customs.
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Payment options: Offer Wise (cheaper transfers), PayPal (buyer protection), or bank wire. For small brands, local mobile wallets or bank transfers may be used — get payment confirmation before work begins.
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Contracts: Use a simple one-pager: deliverables, timeline, payment terms (50% up-front for new brand? 100% up-front for small asks), usage rights, and content review windows (1–2 rounds).
📈 What brands want to hear (data + positioning)
- Be specific: “I’ll drive X clicks or Y saves in the first 48 hours” is better than “high engagement.”
- Show past results (screenshots): open rates, video completion, sales links.
- Offer localization: mention Arabic captions, local music cues, and timing (post when Beirut audience is awake).
- Include measurable KPIs tied to commerce: tracked UTM + landing page, promo code, or affiliate link.
Recent market signals: social media is being called a core factor in non-residential services and consumer growth, so selling creators as measurable sales channels is stronger than selling pure awareness (openpr). Also, brands are investing in AI-backed marketing tools that prioritize measurable ROI, so pack numbers into your pitch (MENAFN).
💬 Sample creative formats that convert on Moj
- Quick unbox + first impressions (0:00–0:20) — fast, honest reaction.
- 2-step test (before/after) for skincare — clear visual payoff.
- Localized testimonial (1st person + English subtitles) — broader reach to diaspora shoppers.
- Collab drop (founder + creator unboxing) — builds trust fast.
🙋 Frequently Asked Questions
❓ How do I find Lebanon-based brands on Moj?
💬 Search Lebanese hashtags on Moj, cross-check brand accounts on Instagram (many brands list Moj/links there), and use platforms like BaoLiba to locate regional creators and brand profiles. Don’t forget WhatsApp numbers in bios — quick way to connect.
🛠️ What should I charge for an unboxing + testimonial clip for a Lebanese brand?
💬 Start with a baseline in USD depending on your following and deliverables. Small creators: $150–$800; mid-tier: $800–$3,000. Add fees for localization, usage rights, and expedited delivery. Always confirm payment terms before shipping samples.
🧠 Any red flags when brands ask for content?
💬 Watch out for vague briefs, requests for free “exposure-only” work without clear reach or audience, and brands that delay payment. Ask for references, a written agreement, or partial payment upfront.
🧩 Final Thoughts…
Reaching Lebanese brands on Moj is a wonky, high-reward lane. You’re offering cross-cultural storytelling — a U.S.-based creator who can deliver authentic Levantine-styled work with tight KPIs is rare and valuable. Use localized language, sharpen your pitch with numbers, and make logistics painless for the brand (you want as few friction points as possible). Recent market signals from openpr show social media’s growing role in commerce, and brands’ marketing stacks are getting smarter with AI investment (MENAFN) — meaning they’ll favor creators who can prove impact.
Two last quick action items:
– Build a short bilingual media kit (English + one Levantine Arabic line).
– Pitch five brands this week using the DM + email scripts above; track replies and iterate.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Apparel Market Size to Reach USD 1.66 Trillion by 2030 Driven by Digital Adoption, Sustainability, and Comfort-Centric Clothing
🗞️ Source: openpr – 📅 2025-08-20
🔗 Read Article
🔸 OLED Market Growth at 13.9% CAGR Forecasted from 2025 to 2032
🗞️ Source: openpr – 📅 2025-08-20
🔗 Read Article
🔸 ATRenew Inc. Reports Unaudited Second Quarter 2025 Financial Results
🗞️ Source: manilatimes – 📅 2025-08-20
🔗 Read Article
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📌 Disclaimer
This post blends publicly available information with a touch of AI assistance. It uses market signals from recent coverage (openpr, MENAFN) and industry examples (JDL’s JoyExpress regional logistics move in June 2025) to build practical advice. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please double-check specifics (rates, shipping rules, and brand contacts) before finalizing deals.