💡 Why US creators should care — and why Bilibili + Croatian brands is a smart bet
If you’re a US-based creator making travel planning guides, Croatia is hot right now: stunning coastlines, growing boutique hotels, and a tourism scene that loves visual storytelling. But getting booked by Croatian hotels, tour operators, or DMOs usually means cold emails and endless follow-ups — unless you speak the channels brands actually use to reach Chinese-speaking audiences.
Bilibili offers a unique bridge. It supports interactive in-video components (called Travel Cards in some systems) that transform a short, inspirational clip into a direct booking path — showing hotel names, prices, ratings and flight details moments after a video starts. For creators, that’s gold: you get measurable conversions and brands get an in-app funnel that reduces friction between “I want to go” and “I booked it.”
This guide turns that idea into an action plan: where to find Croatian brands that can benefit from Bilibili-style content, how to pitch them (templates included), what creative formats convert, and what to expect in terms of negotiation and deliverables. No fluff — just the street-smart playbook you can use to land your next European travel collab.
📊 Data Snapshot: Content format comparison for travel booking funnels
| 🧩 Metric | Travel Card (Single Video) | Catalog Video | Catalog Carousel |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 800.000 | 350.000 |
| 📈 Average Click-Through | 10% | 6% | 4% |
| 💸 Typical CPC-to-Booking | 8% | 5% | 3% |
| 🛠️ Best Use Case | Single hotel or tour promo | Featured product highlight | Multi-property discovery |
| ⏱️ Time to Set Up | 2–4 days | 3–5 days | 4–7 days |
Summary: Travel Card-driven single videos deliver the strongest click and booking rates for a focused offer (single hotel/tour). Catalog Video is the middle ground — good for one hero product plus details. Catalog Carousel works for discovery across multiple properties but shows lower conversion. For pitching Croatian SMEs, start with a Travel Card pilot — faster setup, clearer KPI, and a higher chance of a paid test.
🎯 Quick tactical roadmap — 8 steps to actually reach Croatian brands on Bilibili
- Target selection (30–60 minutes)
- Start with Booking.com listings for Croatia (use the Booking excerpt for size and types of properties). Filter for boutique hotels, guesthouses, and experiences with reviews under 1.000 but growing — these are most likely to say yes to affordable creator pilots.
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Scan Instagram + Facebook for property pages and owner contacts. Smaller Croatian properties often list direct emails in English.
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Prep assets (2–6 hours)
- Create a 30–60s demo cut showing: beachfront sunrise, room highlights, short on-screen text like “Book link appears at 00:05”. Mock a Travel Card overlay with hotel name, price range, and rating.
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Prepare a short one-page packet: KPI (clicks, bookings), deliverables (1 x 60s video + Travel Card), timeline, and a simple performance guarantee (e.g., “We’ll run a 7‑day push and report CTR + bookings”).
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Localize the pitch (30–90 minutes)
- Write your email in English + Croatian. Keep Croatian short and friendly — a simple greeting and 2 lines demonstrating value. Use Google Translate then have a Croatian speaker (or Fiverr pro) proof it.
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Example opener: “Hi [Name], I’m a US travel creator making a short pilot video that shows [hotel] in Bilibili — users can book directly via an in-video card. I can deliver a 60s video + Travel Card pilot for €200.” Short, money-forward, low risk.
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Platform framing: explain Travel Cards (use the reference content)
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Explain Travel Cards as interactive components appearing seconds after a video begins that include hotel name, price, rating and flights. Say how they cut booking friction and create measurable results.
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Outreach channels
- Email: prioritize direct owner/manager emails found on Booking or the property site.
- DMs: Instagram DM with the one-line pitch + link to your demo.
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Local partners: contact Croatian boutique hotel associations or tourism boards (DMO). Offer a joint pilot if direct hotels are slow.
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Offer terms that win
- Paid pilot (recommended): low flat fee + small performance bonus (e.g., €50 per confirmed booking during a 30-day window).
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Revenue-share option for risk-averse owners: you take a % on bookings tracked via referral code in the Travel Card.
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Execution notes for Bilibili-ready content
- Vertical-friendly edits, captions in simplified Chinese and English, and one clear CTA in the first 5 seconds (important for Travel Cards to be relevant).
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Show explicit booking simulation in the demo so brands see how the Travel Card becomes the bridge.
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Reporting and upsell
- Deliver a clean report: CTR, conversions (bookings), watch time, audience age/geography.
- Use results to upsell a catalog carousel or longer campaign across multiple hotels.
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💡 Pitch templates, scripts, and a real DM you can copy
Email subject lines (pick one)
– “Short paid pilot: 60s Bilibili video + in-app booking card for [Hotel Name]”
– “Boost direct bookings from Chinese-speaking travelers — quick pilot”
Cold-email template (English + Croatian line)
Hi [Name],
I’m [Your Name], a US travel creator who produces short travel planning guides for Chinese-speaking audiences. I’d like to create a 60‑second video promoting [Hotel Name] on Bilibili and include an in-video booking card that shows price, rating, and a direct booking link.
I offer a low-risk paid pilot: €200 for the video + setup, plus €50 per confirmed booking in the next 30 days. I’ll deliver a performance report with CTR and bookings.
Quick sample (video + mock Travel Card): [link]
If you’re open, I can send a Croatian-language caption and timeline today.
Best,
[Your Name] — [Instagram/TikTok/Bilibili handle]
Instagram DM (short)
Hi [Name]! I make short travel guides — can I send a 60s demo for [Hotel]? Pilot: €200 + performance bonus. Quick win for bookings via in-video card.
Phone/WhatsApp script (if you get a number)
“Hi, this is [Name]. Quick question — would [Hotel] be interested in a paid pilot: 1 x 60s video on Bilibili with an in-app booking card? I can show a short demo in 10 seconds.”
🔍 Creative dos & don’ts for Travel Cards and catalog formats
Do:
– Put the offer and price range in the first 5 seconds of the video.
– Use on-screen captions in simplified Chinese and English.
– Show real booking proof in your report (anonymized receipts or booking IDs).
– Offer a fast turnaround (2–7 days) for pilots.
Don’t:
– Overpromise bookings without tracking (use referral IDs).
– Send long PDF proposals — keep initial asks short and money-forward.
– Assume brands know Bilibili ad formats — explain Travel Cards clearly using the features (name, price, ratings, flight details).
🙋 Frequently Asked Questions
❓ How do Travel Cards differ from ads on other apps?
💬 They’re native overlays that appear seconds after a video starts, showing product details (hotel name, price, ratings, flights) and create a direct booking path inside the app — less friction than external landing pages.
🛠️ Can small Croatian hotels track bookings from a single creator?
💬 Yes. Use a unique referral code or a dedicated booking URL in the in-app card. For confidence, offer a short pilot with a small performance fee to validate tracking.
🧠 Is it worth localizing my content into Chinese?
💬 Absolutely. Even a short translated title and captions increase CTR and trust. If you can’t translate yourself, hire a native proofreader for 20–50 USD to polish the text.
🧩 Final Thoughts…
This is an under-explored angle: combining Bilibili’s in-video commerce formats with Croatia’s rapidly expanding boutique travel scene. Start small: identify 5 high-fit properties, send localized one-liners and a demo, and offer a measurable paid pilot using Travel Cards. Win one pilot, and you’ll have a case study that opens doors to bigger chains, DMOs, and multi-property campaigns.
If you want, I can help review your pitch or mock Travel Card — shoot me your draft and I’ll give quick edits.
📚 Further Reading
🔸 Future Scope of Online Ticket Reseller Market Set to Witness Significant Growth by 2025-2032
🗞️ Source: OpenPR – 📅 2025-10-30
🔗 https://www.openpr.com/news/4246523/future-scope-of-online-ticket-reseller-market-set-to-witness
🔸 Environmental Sensor Market Size to Surpass USD 3.33 Billion by 2032 | Report by SNS Insider
🗞️ Source: GlobeNewswire – 📅 2025-10-30
🔗 https://www.globenewswire.com/news-release/2025/10/30/3177103/0/en/Environmental-Sensor-Market-Size-to-Surpass-USD-3-33-Billion-by-2032-Report-by-SNS-Insider.html
🔸 Fed Rate Cut: How Will It Lower Your Credit Card and Mortgage Payments?
🗞️ Source: IBTimes – 📅 2025-10-30
🔗 https://www.ibtimes.co.uk/fed-rate-cut-how-will-it-lower-your-credit-card-mortgage-payments-1751146
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📌 Disclaimer
This post blends publicly available information with practical experience and helpful templates. It’s meant for guidance and discussion — not legal or financial advice. Verify tracking and payment methods before signing contracts. If anything needs correction, ping me and I’ll fix it.