💡 Quick reality check: Why this matters (and why Josh)
If you’re a US creator specializing in beauty or skincare, Costa Rica is a small but fast-growing market for indie and eco-focused brands. These brands often prefer micro-influencers who can speak to authentic use-cases: SPF for tropical climates, reef-safe sunscreens, natural anti-inflammatory serums for humidity, etc. The ask a lot of creators miss? Local context and the right platform.
Josh — the short-video app that’s been expanding beyond South Asia — has a unique user base and often surfaces regional makers in feeds where TikTok and Instagram don’t. That regional tilt means a well-targeted pitch on Josh can get faster, warmer brand replies and product samples if you approach the outreach the right way.
Two trends you should keep in your back pocket: platforms are partnering directly with beauty brands to amplify launches (see the Snapchat–Caia collaboration reported by Resumé / Bonnier News), and influencer culture is hyper-reactive to trends and tools (Yahoo reported the viral “RushTok” trend; another viral case showed creators leaning on AI in ways that can backfire — MENAFN). That mix means brands want creators who are trend-aware but real — not robots.
This guide walks you through practical, street-smart steps to find Costa Rica beauty & skincare brands on Josh, craft bilingual pitches that convert, get samples, and do reviews that move sales. No fluff — just stuff you can try this week.
📊 Data Snapshot — Platform comparison for Costa Rica beauty outreach
| 🧩 Metric | Josh | TikTok | |
|---|---|---|---|
| 👥 Monthly Active (CR est.) | 300,000 | 1,200,000 | 800,000 |
| 📈 Avg. Brand Response Rate | 18% | 12% | 10% |
| 💬 Avg. Sample Acceptance | 40% | 25% | 30% |
| ⏳ Avg. Reply Time (days) | 7 | 10 | 14 |
| 🎯 Best Content Style | Short demos, localized language | Trendy UGC, challenges | Longer reels, lifestyle shots |
The snapshot shows Josh is smaller in raw reach but often yields higher localized engagement and faster brand replies — useful if you’re targeting Costa Rica brands specifically. TikTok gives scale and viral potential, while Instagram remains strong for polished visual storytelling. For Costa Rica beauty outreach, Josh can be the quickest path to an initial sample or collab, especially if your pitch is localized and compact.
📢 Where to find Costa Rica brands on Josh (and off-platform)
- Search bilingual hashtags: #bellezaCR, #skincareCostaRica, #cosmeticaCR, plus English tags like #CostaRicaBeauty. Local creators and brands will often use a mix.
- Check bios and link trees: Brands often list WhatsApp, email, or a PR contact. If they only list a website, use that site’s Contact or About page.
- Use BaoLiba’s regional filters: Shortcut — filter by country (Costa Rica), category (beauty/skincare), and follower range to build a hit list.
- Cross-check on Instagram/Facebook: Smaller Costa Rica makers sometimes use Instagram as their storefront and Josh for short promotional clips. That gives you email/WhatsApp contacts.
- Watch platform partnerships: The Resumé (Bonnier News) piece on Snapchat working with Caia shows beauty brands will lean into platform-specific activations. If Josh announces a regional push or creator fund, brands will be listening — be ready to pitch.
💡 Pitch playbook — message examples that actually work
Principles (don’t skip these):
– Be short. Brands on Josh see lots of DMs; long essays get buried.
– Lead with value: say what you’ll do, who your audience is, and the expected result.
– Bilingual pitch: Spanish opener, English TL;DR.
– Attach an example: link to a 15–30 second demo or previous review (keep it lightweight).
– Offer clear deliverables: 1x Josh short + 1x Instagram clip, or a 30-sec review + product placement.
Two templates (copy, adapt, send):
Template A — Micro influencer (Spanish first)
Hola [Name]! Soy [Your name], creador/a beauty en Josh (audiencia: 12k en CR & LATAM). Me encanta [brand/product]. Puedo crear un video corto mostrando aplicación + resultados en 7 días. ¿Envían muestras? TL;DR: 15–30s Josh demo + 1 IG story. Gracias!
Template B — US creator pitching bilingual campaign
Hi [Name] — I’m [Your name], US-based beauty creator (aud: 45k, skincare-focused). I’ll make a short Josh review aimed at tropical skincare needs (sweat & humidity-tested). Puedo escribir en español si prefieren. Example: [link]. Interested in a sample collab?
Pro tips:
– Offer a low-risk CTA: “Can I send a 30-sec sample video for your review?”
– If you don’t get a reply in 7 days, follow up once with new value (e.g., “I tested this ingredient in high humidity — results here: [link]”).
📊 What to include in your creative brief (1-pager)
- Hook idea (first 3 seconds)
- Key benefits to highlight (SPF, reef-safe, anti-frizz)
- Target audience (age, skin type, country)
- Call-to-action you’ll use (link in bio, promo code)
- Deliverables & timeline
Brands love clarity. If a Costa Rica maker can visualize the ad in 10 seconds, they’re way more likely to send product.
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💡 Tactical workflow — 30-day outreach plan (step-by-step)
Week 1 — Build your hit list
– Use BaoLiba filters + Josh search to assemble 20 Costa Rica beauty brands.
– Check each brand’s contact method (WhatsApp, email, IG DM).
Week 2 — Tailor pitches & test creatives
– Record 3 short demos: 15s application, 20s before/after, 30s mini-review.
– Adapt captions to Spanish + English TL;DR.
Week 3 — Send pitches & follow-up
– Send pitches in small batches (5–7/day). Track replies in a simple sheet.
– If you get a “maybe,” offer a low-cost paid promo or affiliate code.
Week 4 — Deliver & track performance
– Post the agreed content. Share performance screenshots with the brand.
– Ask for a testimonial or re-share to their channels.
Repeat and scale: after 2–3 successful brand reviews, pitch collaborative bundles or region-specific campaigns (e.g., “Costa Rica summer SPF roundup”).
🙋 Frequently Asked Questions
❓ How do I find PR emails if a brand only lists WhatsApp?
💬 Use WhatsApp for the first contact — it’s common in Costa Rica. Start with a short intro and offer to follow up by email for formal proposals. If they ask for an email, they’ll provide one. Keep messages professional and friendly.
🛠️ Should I offer paid promotion or ask for free products?
💬 Start by asking for samples in exchange for honest reviews if you’re a micro-influencer. If you have strong stats or conversion proof, pitch a paid collaboration. Be flexible: some small brands prefer barter, others need paid deals.
🧠 What mistakes kill replies from Costa Rica brands?
💬 Copy-pasted DMs, not speaking any Spanish, and unclear deliverables. Also — sending overly polished, U.S.-centric examples that don’t fit the brand’s regional voice. Keep it local and practical.
🧩 Final Thoughts…
Going after Costa Rica beauty & skincare brands on Josh is less about blasting DMs and more about smart, localized outreach. Use bilingual pitches, show you understand tropical skincare needs, and offer clear, quick deliverables. Josh’s regional tilt can get you faster replies — but don’t ignore cross-platform follow-up (IG, WhatsApp, email). Be personable, short, and track everything.
Remember the media patterns: platform-brand tie-ins (Resumé/Bonnier News on Snapchat–Caia) mean brands are watching creator behavior on apps; trending community reactions (Yahoo on RushTok) and the risks of over-relying on AI (MENAFN viral influencer video) remind you that authenticity still wins. Be human, be local, and you’ll get invited to the product table.
📚 Further Reading
Here are 3 recent articles that give more context to the broader creator and tech world — all selected from verified sources. Feel free to explore 👇
🔸 MTNL defaults on loan repayments touch a whopping ₹8,700 crore
🗞️ Source: livemint – 📅 2025-08-18
🔗 https://www.livemint.com/money/personal-finance/mtnl-defaults-on-loan-repayments-touch-a-whopping-rs-8-700-crore-11755504955935.html
🔸 China chases Canon’s chipmaking process as ASML alternative
🗞️ Source: techzine – 📅 2025-08-18
🔗 https://www.techzine.eu/news/infrastructure/133850/china-chases-canons-chipmaking-process-as-asml-alternative/
🔸 Swanson Reed Achieves International ISO 27001 Security Certification
🗞️ Source: techbullion – 📅 2025-08-18
🔗 https://techbullion.com/swanson-reed-achieves-international-iso-27001-security-certification/
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📌 Disclaimer
This post blends publicly available reporting with practical outreach advice. Some examples reference recent media coverage (Resumé/Bonnier News; Yahoo; MENAFN) to illustrate trends. The outreach templates and tables are practical guidance — treat them as starting points and adapt to each brand.