If you’re a LinkedIn blogger based in the United States wondering how to break into the UK advertising scene in 2025, you’re in the right spot. The cross-Atlantic marketing game is heating up, and with the right moves, you can tap into UK advertisers hungry for authentic voices from the US. This isn’t some generic advice — it’s a no-BS guide from someone who knows the grind, the platforms, and the pitfalls.
As of May 2025, marketers in the US and UK are doubling down on LinkedIn for B2B influencer collaborations. Why? Because LinkedIn’s matured beyond just a job-hunting site; it’s the go-to hub for professional trust-building and targeted campaigns. Let’s break down how US bloggers can team up with UK advertisers and get paid in dollars, pounds, or whatever you agree on, all while keeping things legit and smooth.
📢 Marketing Landscape in the US and UK on LinkedIn
First off, LinkedIn’s user base in the US is massive—over 250 million active users—and the platform’s ad spend is booming. Meanwhile, UK advertisers are looking for American voices to add a global flair to their campaigns, especially in sectors like fintech (think Revolut), SaaS (like Zendesk), and professional services.
American LinkedIn bloggers can leverage their edge: storytelling that resonates with a US audience but appeals to UK brands wanting to extend their reach. For example, someone like Hootsuite’s US-based content creators often team up with UK agencies for case studies or webinars that cross borders.
💡 How US Bloggers Can Approach UK Advertisers
Build a UK-friendly profile
Make sure your LinkedIn profile signals that you’re open for international collabs. Highlight your experience with UK-related content or global clients. If you’ve ever worked with UK companies or on campaigns targeting British audiences, flaunt it.
Use LinkedIn’s Sales Navigator and Groups
LinkedIn’s Sales Navigator helps zero in on UK advertisers by industry, company size, and decision-maker roles. Join UK-based LinkedIn groups—like “UK Digital Marketers” or “London Tech Innovators”—and engage genuinely before pitching.
Pitch with UK time zones and culture in mind
Remember, UK advertisers work GMT/BST hours. Your outreach emails or InMails should arrive during their business hours (9 AM–5 PM GMT). Also, brush up on UK business etiquette—less aggressive sales talk, more relationship building.
Payment methods and currency
Most US bloggers prefer getting paid in USD, but UK advertisers often pay in GBP via wire transfers, PayPal, or platforms like Wise (formerly TransferWise) for lower fees. Always clarify payment terms upfront to avoid surprises.
📊 Case Study: US Blogger Collaborates with UK Fintech Advertiser
Take Sarah, a US LinkedIn blogger in NYC who specializes in fintech content. In early 2025, she connected with a UK-based challenger bank via LinkedIn. After a few months of webinars and sponsored posts, Sarah secured a quarterly contract worth $15,000 USD.
Her secret? She understood UK fintech trends, addressed UK pain points (like Open Banking), and delivered content that felt local despite being from the US. Sarah’s payment was split—50% upfront via PayPal in USD, 50% after deliverables in GBP via Wise.
People Also Ask
How can LinkedIn bloggers in the US find UK advertisers?
Start by using LinkedIn’s advanced search and Sales Navigator to target UK companies. Join UK-based LinkedIn groups and participate in conversations to build connections before pitching.
What payment options are best for US bloggers working with UK advertisers?
Wire transfers, PayPal, and Wise are popular. Wise is especially cost-effective for currency conversion between USD and GBP. Always set clear payment terms before starting work.
What content works best when US bloggers collaborate with UK advertisers?
Content that respects UK market nuances—case studies, webinars, expert articles—especially in sectors like fintech, SaaS, and professional services. Localize your approach to UK business culture and language.
❗ Legal and Tax Considerations
US bloggers working with UK advertisers must remember tax reporting. Payments from UK advertisers are foreign income and should be reported to the IRS. Also, ensure you have contracts specifying IP rights, deliverables, and confidentiality. Using platforms like Upwork or BaoLiba that provide contract templates can save headaches.
💡 Pro Tips for Smooth Collaborations
- Use time zone tools (like World Time Buddy) to schedule calls without annoying your UK partners.
- Keep communication formal but friendly—UK clients appreciate professionalism with a personal touch.
- Track your deliverables meticulously—UK advertisers value punctuality and transparency.
- Consider invoicing monthly rather than per project to stabilize cash flow.
📢 Final Thoughts
If you’re a United States LinkedIn blogger looking to work with UK advertisers in 2025, the opportunity is ripe but requires hustle and savvy. Nail your LinkedIn presence, understand UK business culture, and pick the right payment methods. Remember, it’s a two-way street—show UK advertisers why your US perspective adds value to their campaigns.
BaoLiba will continue to update the United States influencer marketing trends, so keep an eye on us for the latest tips and real-world case studies. Let’s keep grinding and growing across borders!