💡 Quick intro — Why Jordan creators on Xiaohongshu matter (and why you should care)
If you’re a US advertiser hunting for new beauty audiences, you probably know the game: follow the creators where trends start. Lately, Xiaohongshu (Little Red Book) has been a hotbed for Chinese cosmetics virality — creators demo cushion foundations, curling mascaras, and weird-but-effective skincare hacks, and products go global overnight. A lot of that momentum came after platform shifts in the US social ecosystem pushed creators and curious shoppers to explore alternative apps.
For brands targeting the Middle East or niche expatriate communities, Jordan-based creators who post on Xiaohongshu are a sweet spot: they’re culturally close to both Arabic and East Asian beauty trends, often bilingual, and they can give your makeup tutorials regional credibility. Plus, when creators show how a Flores-style cushion or a Judy Doll curling mascara stacks in humid climates or against darker skin tones, that’s high-value content for marketing teams.
This guide is a hands-on playbook for US advertisers who want to find, vet, and launch makeup-tutorial campaigns with Jordan Xiaohongshu creators. No fluff — just practical steps, outreach scripts, tracking tips, and the legal red flags to watch for. I’ll also lean on recent platform shifts and social signals (like trending cultural tags on Xiaohongshu) to show where the momentum is headed. Where relevant, I cite actual reporting — for example, francetvinfo notes that culturally rooted content like the Nushu writing trend has massive traction on Xiaohongshu, showing the platform’s power for niche cultural storytelling (franceinfo, 2025).
📊 Data Snapshot Table — Platform comparison for beauty creator discovery
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active (global est.) | 300,000,000 | 1,000,000,000 | 2,000,000,000 |
| 📈 Beauty Post Avg. Engagement | 6.5% | 10% | 3.5% |
| 🔎 Creator Discovery Tools | Hashtags, notes search, in-app store | Hashtags, For You, Creator Market | Hashtags, Explore, branded partnerships |
| 💸 Conversion (demo→purchase est.) | 12% | 9% | 7% |
| 🧭 Best for Chinese cosmetics virality | High | High | Medium |
The table compares Xiaohongshu (Option A), TikTok (Option B), and Instagram (Option C) on creator discovery and beauty performance signals. Xiaohongshu tends to punch above its size for Chinese-brand virality and discovery by way of long-form notes and cultural tags, while TikTok shows massive reach and raw engagement. Instagram is steady for polished brand partnerships but trails on virality for some Asian beauty formats. Use this as a directional snapshot — combine platform signals with live searches for Jordan-based profiles to get accurate campaign inputs.
😎 MaTitie SHOW TIME
Hi — I’m MaTitie, the one writing this post and the person who tests messy viral beauty hacks so you don’t have to.
Real talk: platforms shift fast. Creators move apps, formats change, and that’s when you find opportunities. If you’re running campaigns that need uncensored access to international creators or want to test Chinese beauty products in Middle Eastern markets, being able to access Xiaohongshu content matters.
If you want a fast, private route to watch creators and test localization, consider a solid VPN for geo-testing and media access. I recommend NordVPN for speed and reliability.
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💡 How to actually find Jordan Xiaohongshu creators — a tactical playbook
1) Start with the right search signals
– Keyword + location combo: use Mandarin + Arabic/English keywords. Try searches like “约旦 彩妆” (Jordan makeup) or “Jordan 美妆”. Xiaohongshu users sometimes tag posts in Chinese even if they’re non-Chinese creators.
– Hashtags & cultural tags: follow trending, culturally specific tags. francetvinfo reported that culturally rooted tags (like Nushu) can reach tens of millions of views on Xiaohongshu — that’s a clue: creators who lean into cultural storytelling get reach (franceinfo, 2025).
2) Combine platform search with manual profile vetting
– Look for bios that list Jordan cities (Amman, Zarqa) or have local contacts. Many international creators will include English + Arabic in their bios.
– Check cross-links — a creator who links Instagram or YouTube gives you verification points and easier contact routes.
3) Use localized community threads and groups
– Xiaohongshu has city/locale groups and recommendation notes. Join Arabic- or Jordan-focused threads and scan for beauty meetups or product reviews.
– If you don’t read Chinese well, hire a short-term local contractor or use BaoLiba’s regional sorting features to surface creators by location and niche.
4) Vet for product fit (not just reach)
– For makeup tutorials, prioritize creators who demo the full routine on camera (lighting, close-ups, application steps), show before/after shots, and test products in local conditions (heat/humidity).
– Reference the viral product cases in the reference material: when creators demoed Flores’ cushion or Judy Doll’s curling mascara, those product demos fueled conversions. Look for creators who can do the same: hands-on demos, close-up lash shots, shade swatches against medium-to-deep skin tones.
5) Outreach & deal structure that converts
– First message template (short + localized):
Hi [Name], love your [post/video] about [product]. We’re a US brand looking to run a paid makeup-tutorial collab for [product]. Budget: [range]. Interested? — [Brand rep + contact link]
– Offer clear deliverables: one tutorial note (30–60s video + 1 long-form note), raw footage, and rights for paid distribution for X months.
– Payment: some Jordan creators prefer bank transfers, PayPal, or platform escrow. Agree on currency and local fees upfront.
6) Track and measure like you mean it
– Use UTM-tagged landing pages when creators link to product pages.
– For short-term ROI, measure view-to-click and click-to-purchase within 7 days of post.
– For long-term brand lift, track search lift and branded hashtag mentions.
💡 Legal & compliance checklist (quick)
- Written contract: deliverables, posting dates, usage rights, payment schedule.
- Disclosure: creators must clearly disclose sponsored content.
- Product claims: don’t let creators make unverified medical claims.
- Refunds & returns: align with local ecommerce policies if you’re shipping products to Jordan.
🙋 Frequently Asked Questions
❓ How can I tell if a Xiaohongshu creator is actually based in Jordan?
💬 Look for bilingual bios (Arabic/English/Chinese), local location tags (Amman, Aqaba), timestamps that match Jordan time zones, and cross-linked social profiles. When in doubt, ask directly in your outreach message — most creators are transparent about where they shoot.
🛠️ What content format works best for makeup demos on Xiaohongshu?
💬 Short tutorial videos (30–90s) plus a long-form note with step-by-step photos and product swatches perform well. Notes let creators tell a product story that converts curiosity into intent.
🧠 Is it worth investing in Xiaohongshu if my brand primarily sells in the US?
💬 Yes, if you’re testing product storytelling, ingredient-focused claims, or want to tap diaspora and regional shoppers who follow Asian beauty trends. Xiaohongshu can also be a trend-forecasting lab for what might hit global platforms next.
🧩 Final Thoughts…
Finding Jordan-based Xiaohongshu creators is a mix of smart search, local verification, and the right outreach. The platform’s community-driven notes and cultural tags make it especially strong for Chinese-beauty product narratives, and creators who can bridge regional aesthetics and hands-on demos will deliver the best tutorial content.
The fast takeaway:
– Use multilingual search (Chinese + Arabic/English).
– Prioritize demo-heavy creators and cross-check their cross-platform presence.
– Structure offers clearly: tutorial deliverables + usage rights + measurable KPIs.
– Expect higher conversion for authenticity-driven demos (product in-hand, shade checks, humidity tests).
If you want a short playbook pack (search keywords, outreach DM templates, contract checklist), ping us at BaoLiba and we’ll send a downloadable one-pager.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Content Moderation Services Market To Reach USD 55.73 Bn By 2034, At 21.42% CAGR
🗞️ Source: MENAFN – EIN Presswire – 📅 2025-08-11 08:47:58
🔗 https://menafn.com/1109911997/Content-Moderation-Services-Market-To-Reach-USD-5573-Bn-By-2142-CAGR
🔸 Google vs CCI: What the Android antitrust case means for India’s digital ecosystem
🗞️ Source: The Hindu – 📅 2025-08-11 08:42:32
🔗 https://www.thehindu.com/sci-tech/technology/google-vs-cci-what-the-android-antitrust-case-means-for-indias-digital-ecosystem/article69919327.ece
🔸 Best Running Shoes for Women in 2025
🗞️ Source: CNET – 📅 2025-08-11 08:31:00
🔗 https://www.cnet.com/health/fitness/best-womens-running-shoes/
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📌 Disclaimer
This post blends publicly available information with editorial perspective and limited AI assistance. It’s meant for practical guidance and marketing planning — not as a legal contract or a full compliance audit. Always double-check creator data and local commerce rules before launching paid campaigns.