CMOs: Run a Jordan x LinkedIn Co‑branded Campaign
💡 Why a Jordan x LinkedIn run campaign matters right now Brands that want attention, cultural credibility, and measurable business outcomes are moving beyond single-channel activations. A co‑branded run — think Jordan Brand’s performance heritage + LinkedIn’s professional audience — can do three things at once: sell product, recruit talent, and lock in brand equity with young professionals and collegiate athletes. Here’s the real ask CMOs are typing into their Slack channels: “Can a lifestyle-sports collab actually deliver CAC-friendly e‑commerce, net-new hires, and stadium-level awareness without becoming expensive theater?” The short answer: yes — but only if you design the funnel with LinkedIn’s strengths (audience targeting, professional context, content formats) and Jordan Brand’s strengths (product prestige, athlete pull, IRL events like runs/5Ks). ...