Market Research

💡 Why US advertisers should care about ShareChat creators in New Zealand If you’re reading this, you’re either hunting an under-the-radar channel to test NZ demand or you got curious about creators outside TikTok/IG. ShareChat isn’t a mainstream Kiwi heavyweight — it’s far bigger in South Asia — but that’s exactly why a targeted test matters. Small creator pockets, diaspora communities, or interest groups can reveal unexpected product-market fit before you pour ad dollars into broader NZ campaigns. ...

💡 Why this matters — quick reality check US advertisers testing product-market fit in New Zealand often assume TikTok and Instagram will give the full picture. That’s true for mass reach — but creators on niche or regional platforms (like ShareChat-style communities) can reveal demand signals mainstream channels miss. Platforms are evolving: Snapchat’s creator boom shows how Gen Z uses creators as discovery/search touchpoints (Saket Jha Saurabh via ET Online). That same creator-as-search behavior means a small, local creator in NZ can surface true intent — not just vanity metrics. Use that to your advantage: find 10 local creators, run micro-tests, and you’ll know whether NZ buyers care before you scale. ...

💡 Why Ivory Coast Pinterest creators matter for US advertisers If you sell lifestyle, beauty, home, or culinary products, Ivory Coast (Côte d’Ivoire) is a low-noise market with high visual appetite. Pinterest is a discovery-first platform — people save ideas to buy later — so creators there can surface genuine demand before you pour major ad spend into wider West Africa or francophone Africa. ...