Global Expansion

💡 Quick reality check: why South Africa, why Josh, and why now If you’re a US advertiser testing demand in South Africa, don’t treat this like another cookie-cutter influencer play. South Africa sits at the higher end of African social-commerce readiness — decent smartphone penetration, improving digital payments, and marketplaces that are starting to roll out ad and seller tools (think Jumia-type moves). Creator-led discovery already moves product categories like beauty, apparel, and electronics in regional hubs; live shopping experiments are happening but payment friction still matters. ...

💡 Why Qatar + WeChat matters for US advertisers (short and real) If your brand sells to Chinese-speaking residents, business travelers, or tourists in the Gulf, ignoring WeChat in Qatar is like skipping the express lane. Qatar has a small but affluent, mobile-first audience that often uses WeChat for group buying, product discovery, and direct-brand chats. For product-led growth — where product experience drives acquisition and retention — creator content on WeChat can act as the spark that gets people to try, share, and convert. ...