Brand Strategy

💡 Why Hulu Spain Is Leading the Influencer Training Game If you’re a brand marketer in the US, you might think influencer marketing is all about throwing cash at creators and hoping for viral magic. But Hulu’s recent move in Spain tells a different story — one where smart, hands-on influencer training is the secret sauce to brand success. Spain’s influencer scene is vibrant but can be tricky. Creators sometimes get caught off guard, like the case with a Mexican soda business owner who shared an awkward experience with a content creator who didn’t clear promotional terms first. That cringe moment? Brands dread those because they can tank trust and waste marketing budgets. ...

💡 Why Josh Is The Secret Sauce for Serbian Brands Starting Referral Campaigns in the US Alright, if you’re a brand marketer in the US looking at how “Josh, Serbia, Brand, Start referral campaign” fits together, you’re probably wondering: How the heck does a Serbian brand nail a referral campaign on Josh here? Josh, the short-video platform that’s been lighting up screens globally, is more than just a TikTok alternative — it’s a goldmine for brands wanting to tap into younger audiences with bite-sized, viral-ready content. Serbian brands, known for their vibrant culture and creative flair, are jumping on Josh to break into the US market using referral campaigns that feel authentic, buzzworthy, and sticky. ...