US Creators: Pitch Ireland Brands on Xiaohongshu for Promo Wins

About the Author

MaTitie

Gender: Male

Best Mate: ChatGPT 4o

Contact: [email protected]

MaTitie is an editor at BaoLiba, writing about influencer marketing and VPN tech.
His dream is to build a global influencer marketing network — one where creators and brands from the United States can collaborate seamlessly across borders and platforms.
Constantly learning and experimenting with AI, SEO, and VPNs, he’s on a mission to connect cultures and help American creators grow globally — from the US to the world.

💡 Why US creators should care about Ireland brands on Xiaohongshu

If you’re a US-based creator chasing niche promo deals and fresh partnerships, Ireland brands are low-competition gold—clean branding, export-friendly product lines (skincare, knitwear, boutique food, travel experiences), and often hungry for Asia visibility. Xiaohongshu (Little Red Book) is one of China’s top lifestyle marketplaces and discovery platforms; it blends social content with direct commerce and has “hundreds of millions” of monthly active users, making it a prime place for brands to seed demand (source: Xiaohongshu company notices and platform descriptions).

But here’s the rub: Irish brands rarely run China-focused outreach like the big global players. That gap creates an opportunity—you can offer them high-quality Xiaohongshu placements in exchange for time-limited discount codes that drive urgency and measurable sales. This article gives you the practical playbook: how to find target brands, craft outreach in a China-aware way, negotiate discount mechanics, and measure impact without needing a giant agency.

📊 Quick comparison — Where Xiaohongshu fits vs other platforms

Xiaohongshu stands out for high-intent discovery and product-focused long-form posts — it’s especially powerful for beauty, travel, and lifestyle. TikTok and Instagram offer scale and virality, but Xiaohongshu combines social proof with commerce, which is ideal when you’re pitching Irish brands for limited-time codes tied to purchases.

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Hi, I’m MaTitie — the author and deal-hunting friend who’s poked around more platform quirks than I’d admit. Xiaohongshu’s mix of curated discovery and marketplace tools makes it a top pick for brands wanting real purchase intent. If you need reliable access while testing, a VPN like NordVPN helps with speed and privacy during research and content checks.

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💡 How to find Ireland brands worth pitching (practical steps)

1. Search smart: use Chinese keywords for Ireland (“爱尔兰”), plus product types: “爱尔兰 护肤”, “爱尔兰 毛衣”, “爱尔兰 手工 巧克力.” Scan Xiaohongshu Explore and travel ‘da ka’ posts for mentions (kenh14 shows how Xiaohongshu shapes travel trends).

2. Cross-check socials: find brand Instagram/LinkedIn pages to confirm they export or sell internationally. If they advertise on TikTok or Instagram, they’re more likely to accept cross-platform campaigns (see Business Insider on brands crafting long-form content strategies).

3. Prioritize: pick brands with clear e-commerce flows (Shopify, Klarna, or an EU-friendly checkout). These are easiest to tie to a discount code and track conversions.

4. Build a mini list: 20 prospects with contact emails, PR/marketing names, and a short note on why Xiaohongshu fits their product.

📣 Outreach scripts that actually get replies

Tone: friendly, data-led, simple next steps.

Cold DM / Email template (short):
– Subject: Quick collab idea — China shoppers + limited-time code
– Opening: 1 line intro + credibility (audience size or previous brand wins)
– Hook: Why Xiaohongshu? Brief sentence (high-intent shoppers, product reviews + marketplace).
– Offer: “I’ll create 1 long-form Xiaohongshu note + 2 supporting short clips; you provide a limited 10–20% code valid for X days. I’ll track clicks and conversions and share a simple report.”
– CTA: “If interested, shall I send a 1-page proposal with sample rates and timelines?”

Pro tip: offer a short trial (1 post + 7-day code) to lower brand resistance.

🔧 Negotiating discount codes & KPIs (what to ask for)

• Code uniqueness: ask for a brand-specific code like MACTITIE10_IR that’s easy to track.
• Duration: 5–10 days creates urgency but gives the algorithm time to surface content.
• Commission vs flat fee: Irish boutique brands often prefer flat fee plus code; larger retailers may want affiliate links or revenue share.
• KPIs: track clicks, conversions, AOV (average order value), and note saves/comments on Xiaohongshu — all are useful to prove impact.

Always get terms in writing: code, dates, refund policy, geography limits, and a simple payment schedule.

📈 Content that converts on Xiaohongshu (formats that work)

• Long-form notes (800–1,200 Chinese characters) with high-quality product shots and honest pros/cons.
• Before/after or short routine videos for skincare.
• “Da ka” travel-style posts for tourism or experiential offers—these trend on the platform (kenh14 example).
• Use localized language: hire a native Chinese copywriter or translator for captions and CTAs; a clumsy translation kills trust.

🛡️ Risk, compliance, and platform sensitivity

Xiaohongshu has faced scrutiny over trending search governance; the platform publicly acknowledged improvements after being summoned and pledged rectification and better moderation (source: Xiaohongshu statement). That means content quality and transparency matter more than ever. Avoid clickbait, fake reviews, or manipulation tactics—brands and creators who play clean build sustainable partnerships.

💡 Measurement & reporting (simple dashboard)

• UTM-coded links for any external store links.
• Unique discount code redemption counts.
• Xiaohongshu engagement: saves, comments, shares, and profile follows.
• Quick ROI calc: (revenue from code − creator fee) / creator fee.

Share a one-page PDF report 7–10 days after the campaign ends.

Extended play: scaling from 1 brand to a mini-agency

• Create a case study from the trial campaign with screenshots and sales numbers.
• Pitch 3 similar Irish brands as a bundled campaign (cross-promote in a travel or product category).
• Offer localization add-ons: translation, Chinese copy, and a pre-paid ad boost if the brand wants paid amplification.

🙋 Frequently Asked Questions

❓ How long should a limited-time code run on Xiaohongshu?

💬 Best practice is 5–10 days. This gives enough runway for discovery and urgency without diluting scarcity.

🛠️ Should I charge a flat fee or ask for commission on sales?

💬 *If the brand is small, ask for a flat fee plus performance bonus. For bigger retailers, propose revenue-share options or bonus tiers tied to redemption numbers.

🧠 How do platform changes affect outreach?

💬 *Xiaohongshu has tightened trend governance and content rules, so focus on high-quality, transparent posts. Cite platform statements when reassuring brands about compliance. (Source: Xiaohongshu public statements)

🧩 Final Thoughts…

Irish brands on Xiaohongshu are an underleveraged niche for US creators. With a localized pitch, clean discount mechanics, and transparent reporting, you can turn a single trial post into recurring partnerships. Keep content high-quality, be respectful of platform rules, and measure everything.

📚 Further Reading

🔸 Why your favorite brand is trying to make the next “Friends”
🗞️ Source: Business Insider – 📅 2025-09-20
🔗 https://www.businessinsider.com/favorite-brands-make-next-friends-tiktok-bilt-alexis-bittar-2025-9

🔸 Chồng bác sĩ vợ tiếp viên: Cải tạo nhà thành không gian sống chill…
🗞️ Source: kenh14 – 📅 2025-09-20
🔗 https://kenh14.vn/chong-bac-si-vo-tiep-vien-cai-tao-nha-thanh-khong-gian-song-chill-noi-moi-bao-giong-deu-dung-chan-sau-canh-cua-215251909154022041.chn

🔸 Ķīna paplašina ierobežojumus sociālajiem tīkliem
🗞️ Source: skaties – 📅 2025-09-20
🔗 https://tv3.lv/zinas/arvalstis/kina-paplasina-ierobezojumus-socialajiem-tikliem/

😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you want more visibility for your creator profile, join BaoLiba — the global ranking hub for creators. Get one month of free homepage promotion when you sign up. Questions? Email [email protected].

📌 Disclaimer

This article mixes public reporting (platform statements and news) with practical creator advice. Always get written consent from brands before promoting discount codes and double-check local tax/tariff rules for cross-border sales.