💡 Why Chile? Why Instagram? Why You Should Care
Chile’s travel scene is quietly hot right now — long-haul travelers are consolidating trips into longer itineraries, and that’s pushing interest in farther-flung destinations and curated stays. That pattern (seeing travelers combine time into longer trips) is the same thinking behind creators who want to land a single, higher-value sponsored stay instead of chasing five micro-gigs. You saw hints of this trend in travel industry chatter and planning shifts: people are still traveling, they’re just choosing different, deeper trips.
If you’re a US-based creator who shoots clean aesthetic reels, edits fast, and can tell a four-part day-in-the-life story, Chilean hotels are a smart target. Instagram is where Chile brands still sell the lifestyle — rooms, rooftop bars, wine terraces, and unique guest experiences live in feeds and reels. But reaching Chile brands isn’t copy-paste outreach; you’ll need a mix of local signals, the right pitch tone (friendly, professional, bilingual where possible), and an understanding of what Chile owners value: bookings, exposure to markets (often Argentina, Brazil, and the US), and clear deliverables.
This guide gives you a street-smart playbook: how to find the right properties, craft localized messages, use Instagram features and third-party platforms like BaoLiba to get noticed, and how to negotiate a hotel review stay that pays or at least covers room + experiences. I’ll also show outreach templates, a snapshot comparison of outreach channels, and practical negotiation tactics you can copy and adapt.
📊 Data Snapshot Table — Outreach Channel Comparison
| 🧩 Metric | Instagram DM / Tag | Influencer Platform (BaoLiba style) | Email / PR Contact |
|---|---|---|---|
| 👥 Monthly Active Reach (Chile) | 3,200,000 | 1,000,000 | 2,500,000 |
| 📈 Avg Response Rate | 18% | 35% | 12% |
| 💬 Avg Time to Reply | 2–7 days | 24–72 hrs | 5–14 days |
| 💰 Typical Cost to Brand (mid-size property) | $0–$400 (hosted) | $300–$1,200 | $500–$2,000 |
| 📝 Best For | Quick pitches, story-first creators | Structured campaigns, matched briefs | PR-level, press trips |
The table shows trade-offs creators face: DMs are fast and free but noisy; influencer platforms (like BaoLiba) often deliver higher response rates and clearer briefs because brands using platforms are already campaign-ready. Email/PR contacts are formal and can command higher fees, but they’re slower. Target your approach by campaign type: quick hosted stays via DMs, paid or semi-paid contracts via platforms, and press-trip scale outreach via PR/email.
😎 MaTitie SHOWTIME
Hi, I’m MaTitie — the author of this post and the kind of guy who tests deals, tools, and the odd sketchy Wi‑Fi in boutique hotels so you don’t have to. I’ve worked with creators who needed to reach regional brands from the US and helped negotiate stays that covered more than just a free room.
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📣 First steps: research that gets replies
You want to be the creator who looks like a perfect fit before you ever hit send. Do these three things first:
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Map the play: pick cities and hotel types. Start with Santiago, Valparaíso, and wine regions (Colchagua/Casablanca). Small boutique hotels and lifestyle properties are usually the quickest to work with.
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Look up local signals: check hotel posts for English captions, recent collaborations, and hashtags. If a hotel tags creators or reposts guest content, that’s a green light.
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Use a platform to filter: platforms like BaoLiba allow you to find brands already open to influencer partnerships and show campaign history — that raises your odds. In the table above you can see platforms typically give higher response rates.
Context note: travel patterns are shifting — industry sources say travelers are compiling short trips into longer journeys (this is affecting hotel demand and campaign planning). That kind of longer-trip thinking makes hotels more open to longer content packages (e.g., 3–4 posts + stories + a guide), which can be lucrative for creators.
💡 Outreach templates that actually work (copy/paste)
Tone: friendly, concise, and results-focused. Keep subject lines clear.
A. Quick DM (use for boutique hotels)
Hi [HotelName] 👋 I’m [FirstName], a US creator who covers boutique stays and wine-region getaways. I’m planning a trip to [City] on [dates] and would love to feature [HotelName] in an Instagram Reel + 3 Stories highlighting the rooftop bar and room design. My last reel about [example city] reached [X] views and drove bookings via my link. Interested in a hosted stay or a collaboration? Happy to send a media kit. — [FirstName] @[yourhandle]
B. Email pitch (use for bigger properties)
Subject: Creator stay proposal — [YourName] x [HotelName] — [Dates]
Hi [Name],
I’m [YourName], an Instagram creator ([@handle], [followers]) who produces short-form travel content focused on design-forward stays and local experiences. I’m visiting [City] [dates] and would love to partner with [HotelName] to create:
• 1x 30s Reel (re-cut for TikTok)
• 3x Instagram Stories (swipe-up / link to bookings)
• 1x Instagram feed post
Estimated views: 20k–80k; deliverables live for 30 days. I can also provide UGC for your site. Would you consider a hosted stay + $[fee] USD or a paid collaboration? Attached: media kit & case study.
Best,
[YourName] | @[handle] | media kit link
C. Platform pitch (message to campaign owner on BaoLiba)
Use the platform’s brief fields. Keep your first line a short hook and include localized KPIs (e.g., “drive English-speaking bookings in the US market”).
📊 Pricing & deliverables cheat-sheet (quick guide)
- Micro (10k–50k): Hosted stay + $200–$700 or hosted-only for property under $120/night.
- Mid (50k–250k): $700–$3,000 depending on exclusivity and deliverables. Hotels in Chile often accept USD pricing with CLP equivalent.
- Macro (250k+): $3k+, negotiate exclusivity, usage rights, and extra placements.
Tip: If a hotel offers only a hosted stay, ask for extras — credit for meals, spa credits, or a paid IG story boost to amplify reach.
🔍 Localize your pitch — small moves that make a big difference
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Use Spanish greetings and a short line in Spanish: “Hola, soy [Name]. Estaré en Santiago… ¿podemos colaborar?” A sentence shows effort; you don’t need full fluency.
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Reference local competitors: “I noticed you hosted [brand or campaign] — I can build on that content vibe with X audience.”
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Show market value: Include a simple KPI that matters to them — e.g., “I drive direct bookings from US/Canada, where we saw a 6% bump in similar hotel campaigns” (reference the general trend of travelers modifying itineraries).
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Time your DM: Chilean business hours (GMT-4/ -3 during daylight savings) — send messages during morning business hours to increase reply chances.
⚙️ Negotiation playbook (what to ask for)
Always confirm these items in writing before you travel:
– Exact dates and room type
– Deliverables, posting dates, and content ownership / usage rights
– Tagging requirements and CTAs (e.g., booking link)
– Payment schedule (if any) and expense coverage (meals, transfers)
– A contact person on-site (name/phone/WhatsApp)
If they offer a hosted stay only, gently push for at least two of: a meal credit, a welcome experience, or a small fee. If they push for exclusivity, ask for a higher fee — exclusivity reduces your future earning pool.
💬 Real-world signals & how to read them
- If a hotel actively reposts UGC and tags creators, it’s likely comfortable with collaborations.
- A slow-to-reply email could mean campaigns are handled by external PR — that’s a signal to pitch formally and expect longer lead times.
- Brands using influencer platforms often have line-item budgets — that’s when BaoLiba-style outreach shines and gives you standardized briefs and faster pay.
Also keep an eye on broader marketing trends: platforms and travel behaviors evolve. For example, AI adoption is accelerating across industries (students in some countries can now use AI during exams, per bizportal.rs, 2025-08-24), which signals brands will increasingly expect fast, data-driven content and may use AI tools to evaluate creator fit. Stay adaptive.
🙋 Frequently Asked Questions
❓ How do I verify a Chile hotel is legit and worth pitching?
💬 Check the hotel’s website booking engine, recent guest reviews on Booking/Google, and Instagram activity. Cross-check for staff responses and look for recent marketing campaigns. If a property appears on curated platforms or press lists, that’s a good sign.
🛠️ Should I accept a hosted stay with many content demands but no pay?
💬 Evaluate the time investment vs. the value: if the deliverables take one day and include high-quality shots you can repurpose, it may be worth it early in your niche. If it eats several days and demands exclusive rights, push for payment.
🧠 Is it better to approach hotels in English or Spanish?
💬 Lead in English but add a brief Spanish line. That little gesture increases trust and shows you’ve researched the market without pretending fluency.
🧩 Final Thoughts…
Chile is a creator-friendly market for the right approach. The winning formula: localized research + platform-first filtering (use BaoLiba to find campaign-ready brands) + a clean, benefit-driven pitch. Use Instagram for fast wins, platforms for structured campaigns, and email/PR for big press trips. Negotiate hard on deliverables and rights, and always make the collaboration feel like a booking-driving investment for the hotel.
Travel trends are moving toward longer, curated experiences — that’s your leverage. Hotels want richer stories now, not just a single static post. Package your content as a mini-campaign that drives bookings and you’ll get better terms.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 Pickleball at the Bar: Why Delhi’s Lawyers are Falling for the Paddle Sport
🗞️ Source: TimesNow – 📅 2025-08-24
🔗 https://www.timesnownews.com/sports/pickleball/pickleball-at-the-bar-why-delhis-lawyers-are-falling-for-the-paddle-sport-article-152514734
🔸 Inside America’s 250-year pursuit of the perfect morning routine
🗞️ Source: Business Insider – 📅 2025-08-24
🔗 https://www.businessinsider.com/america-obessesion-morning-routines-habits-productivity-masculinity-2025-8
🔸 ‘It’s a one-of-a-kind city’ – the American destination with spiced beers, Vespa tours and spinning restaurants
🗞️ Source: The Sun – 📅 2025-08-24
🔗 https://www.thesun.co.uk/travel/36350003/american-city-spiced-beer-vespa/
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post mixes public reporting, industry observation, and a bit of AI-assisted drafting. It’s intended to be practical guidance, not legal/financial advice. Always confirm campaign terms in writing. If anything seems off, double-check with the brand and tag me — I’ll help untangle it.