If you’re a US-based advertiser or influencer looking to crack the UK market via Pinterest in 2025, you’ve landed in the right spot. Pinterest advertising is booming globally, and the United Kingdom is no exception—especially as brands and creators from across the pond hustle to tap into UK consumers’ unique tastes. But what’s the real deal with the 2025 United Kingdom Pinterest all-category advertising rate card? How much should you budget? What’s the best way to collaborate with UK influencers? And, importantly, how does this fit into the US advertising ecosystem?
Let’s break it down with the nitty-gritty, no-fluff scoop, so you can make your next Pinterest campaign both smart and profitable.
📢 Why Pinterest in the UK Matters for US Advertisers in 2025
Pinterest’s user base in the UK has grown steadily over the last few years, with over 20 million active monthly users as of mid-2025. The platform is a treasure trove for brands in fashion, home decor, food, and travel—all categories that perform well on Pinterest and appeal to UK users’ aesthetics and lifestyle values.
For US advertisers, Pinterest offers a unique advantage: it’s less saturated than Instagram or TikTok, and its “discovery” model means users are in a buying mood—actively seeking inspiration and products. This makes it a perfect platform for mid-funnel and bottom-funnel campaigns.
💡 Understanding the 2025 United Kingdom Pinterest Advertising Rate Card
The 2025 Pinterest advertising rate card for the United Kingdom varies by ad format, targeting options, and campaign scale. Here’s the breakdown based on the latest data as of 2025-07-15:
| Ad Type | Cost Model | Average CPM (GBP) | Average CPC (GBP) | Notes |
|---|---|---|---|---|
| Promoted Pins | CPC / CPM | £4 – £8 | £0.30 – £0.70 | Most common format, great for brand awareness and conversions |
| Video Pins | CPM | £6 – £12 | N/A | Higher engagement, ideal for storytelling |
| Shopping Ads | CPC / CPA | £5 – £10 | £0.25 – £0.60 | Perfect for e-commerce, direct sales |
| Story Pins | CPM | £7 – £14 | N/A | Newer format, growing in popularity |
Note: Rates fluctuate based on targeting precision (location, interests, keywords) and seasonality (holiday spikes in Q4).
From a US advertiser’s perspective, it’s crucial to translate these GBP rates into USD. As of mid-2025, £1 roughly equals $1.25, so expect to multiply the above by this factor when budgeting.
📊 How US Brands and Influencers Should Approach UK Pinterest Ads
1. Align Campaign Goals With UK Audience Preferences
UK Pinterest users love authenticity and local flavor. Brands like John Lewis or Made.com nail it by mixing aspirational with practical content. If you’re a US brand, think of ways to localize your content—not just slap on a UK flag emoji. For example, a US-based eco-friendly fashion label could highlight UK-specific sustainability trends or collaborate with UK-based creators like InTheFrow to build trust.
2. Work with UK Influencers to Boost Credibility
Pinterest influencer collaborations are on the rise in the UK, mirroring US trends. Top UK Pinners in niches like interior design or wellness can drive significant traction. Payment typically happens via PayPal or direct bank transfer in GBP, so set expectations accordingly.
For US advertisers, platforms like BaoLiba simplify influencer discovery and contract management across borders, ensuring compliance with UK advertising standards and GDPR.
3. Use Pinterest’s Advanced Targeting With a US Twist
Pinterest’s UK targeting includes region, city, interest, and even household income brackets. US advertisers should leverage the platform’s keyword targeting to tap into UK-specific search behavior. For example, “flatpack furniture” or “summer festival outfits” resonate differently than their US equivalents.
Remember, the legal landscape differs—UK advertising laws emphasize transparency and truthful claims. Make sure your creatives and influencer partnerships include clear disclosures to avoid trouble.
❗ Risks and Pitfalls to Watch Out For
- Currency Fluctuations: Budget for exchange rate swings. £1 might not stay at $1.25 forever.
- Cultural Missteps: UK humor and slang differ widely—avoid generic US-centric content.
- Regulatory Compliance: GDPR and ASA (Advertising Standards Authority) rules mean you need to be upfront about data collection and ad disclosures.
- Payment Delays: Cross-border payments can add delays; use trusted payment platforms with clear timelines.
People Also Ask
What is the average cost of Pinterest ads in the UK for 2025?
The average CPM ranges from £4 to £14 depending on ad format, with CPCs between £0.25 and £0.70. Video and Story Pins tend to be pricier due to higher engagement rates.
How do US advertisers pay UK influencers for Pinterest campaigns?
Most commonly via PayPal or direct bank transfers in GBP. Platforms like BaoLiba facilitate smooth transactions and contract compliance.
Can US brands target UK Pinterest users with the same tactics used domestically?
Not exactly. UK audiences respond better to localized content, and you need to navigate stricter ad regulations and cultural nuances.
Final Thoughts
Navigating the 2025 United Kingdom Pinterest all-category advertising rate card from a US advertiser’s lens means more than just currency conversion. It’s about understanding UK user behavior, collaborating with local influencers, respecting regulatory differences, and budgeting smartly for ad formats that work best.
As of 2025-07-15, Pinterest remains a prime spot for discovery-driven e-commerce and brand storytelling. US advertisers who play this game well will find a loyal, engaged UK audience ready to convert.
BaoLiba will continue updating the United States market on global influencer marketing trends. Stay tuned and follow us for the freshest insights to power your cross-border campaigns.