If you’re a U.S.-based advertiser or influencer looking to tap into the Netherlands market via Pinterest in 2025, you’re in the right spot. Pinterest’s unique visual-first approach combined with a growing Dutch audience makes it a hotbed for cross-border marketing. But how much does it really cost to get your pins in front of Dutch users? What’s the ballpark for advertising rates? And how do you navigate payments, creatives, and local nuances from the States?
In this article, we’ll break down the 2025 Netherlands Pinterest all-category advertising rate card with a practical lens for U.S. brands and creators. Expect a no-fluff, real-deal rundown that can help you budget smarter, plan campaigns better, and scale faster.
📢 Why Pinterest in the Netherlands Matters for U.S. Advertisers in 2025
As of June 2025, Pinterest continues to expand its footprint in Europe, with the Netherlands showing strong user growth, especially among millennials and Gen Z women. Pinterest’s user base here loves lifestyle, fashion, home decor, and food content — categories where U.S. brands like Anthropologie, Williams Sonoma, or influencers like Aimee Song can resonate well.
Pinterest’s ad platform in the Netherlands supports all major formats: Promoted Pins, Video Pins, and Shopping Pins, letting advertisers show off products or ideas organically. For U.S. advertisers, this means you can run highly targeted campaigns in euros (EUR) but pay using U.S. dollars (USD) via credit cards or PayPal, which are widely accepted. This cross-currency flexibility is crucial for easy budgeting and financial reconciliation.
💡 What You Need to Know About the 2025 Netherlands Pinterest Rate Card
Pinterest doesn’t publish a fixed rate card like some traditional media. Instead, pricing is auction-based, with costs varying by category, targeting, and seasonality. However, based on insider data and market observations as of mid-2025, here’s a realistic range of CPC (cost per click) and CPM (cost per thousand impressions) rates you should expect in the Dutch market:
| Ad Format | Average CPC (EUR) | Average CPM (EUR) | Notes |
|---|---|---|---|
| Promoted Pins | €0.35 – €0.80 | €5 – €12 | Lifestyle and home decor categories cost more due to competition. |
| Video Pins | €0.50 – €1.00 | €7 – €15 | Video ads get higher engagement but cost more. |
| Shopping Pins | €0.30 – €0.70 | €4 – €10 | Great for e-commerce brands targeting Dutch buyers. |
Translated to USD, that’s roughly $0.38–$0.90 CPC and $5.50–$13.50 CPM, depending on exchange rates. Note that during peak shopping seasons like Sinterklaas (Dutch Christmas) or summer sales, rates can spike 20-30%.
📊 How U.S. Advertisers Can Optimize Spend and ROI
Understand Local Dutch Preferences
Pinterest users in the Netherlands appreciate clean design, sustainable products, and authentic storytelling. Brands like Patagonia or eco-conscious creators like Sustainably Chic perform well here. Tailoring your visuals and language to these values can lower your CPC by improving relevance scores.
Target Smartly with Pinterest’s Audience Tools
Pinterest’s Dutch targeting lets you zero in by interests (e.g., “Dutch interior design”), location (Amsterdam, Rotterdam), and behaviors. Use these to avoid wasteful spend on broad targeting. For example, a U.S. kitchenware brand targeting “Dutch home cooks” will get better engagement than just “Europe.”
Payment & Legal Notes
U.S. advertisers can pay in USD but should be aware of VAT (Value Added Tax) rules when selling in the Netherlands. While Pinterest handles advertising VAT, if you sell products, make sure your e-commerce platform complies with EU digital sales tax laws. Platforms like Shopify and BigCommerce support VAT collection.
❗ Common Questions About Pinterest Advertising in the Netherlands
How much budget should U.S. brands allocate for a Netherlands Pinterest campaign in 2025?
A small test campaign can start at $500–$1,000 to gather data. For meaningful impact, especially in competitive categories like fashion or home goods, budgets of $3,000+ per month allow for better optimization and reach.
Can U.S. influencers collaborate with Dutch Pinterest creators?
Absolutely. Cross-border influencer partnerships are trending. U.S. influencers can team up with local Dutch creators for co-branded pins or repinning strategies to boost authenticity and local reach.
What’s the best way to track Pinterest ad performance for Dutch campaigns?
Use Pinterest’s Ads Manager combined with Google Analytics. Set up conversion tracking with Dutch-specific URLs or promo codes to measure sales or leads accurately.
💡 Real-World Example: U.S. Brand Entering Dutch Pinterest Market
Take Everlane, a U.S. sustainable fashion brand. In 2025, they launched a Pinterest campaign targeting Dutch eco-conscious shoppers. By focusing on Video Pins showcasing transparent factory tours and sustainable fabrics, they paid an average CPC of €0.65 and saw a 25% higher engagement rate than their U.S. campaigns.
Their payment was smooth through a U.S. credit card billed in USD, and they worked with Dutch micro-influencers to repin and comment, boosting social proof. This mix of native creatives and local partnerships nailed the market fit.
📢 People Also Ask
What is the average cost of Pinterest ads in the Netherlands in 2025?
Pinterest ads in the Netherlands typically cost between €0.35 to €1.00 per click, varying by ad format and category. CPM rates range from €4 to €15.
Can U.S. advertisers pay in USD for Netherlands Pinterest ads?
Yes, Pinterest allows payment in USD via credit cards or PayPal, even when targeting the Dutch market where ad rates are calculated in euros.
How effective is Pinterest advertising for reaching Dutch consumers?
Pinterest advertising is highly effective in the Netherlands for lifestyle, fashion, and home decor brands, especially when campaigns are localized and use Pinterest’s audience targeting features.
BaoLiba will continue updating the latest influencer marketing trends in the United States and beyond. Stay tuned for more insights on how to scale your global campaigns with confidence.