If you’re a US-based advertiser or influencer looking to crack the Irish Snapchat market in 2025, buckle up. Snapchat’s ad game in Ireland is evolving fast, and knowing the local rate card can save you serious $$ and headaches. This article dives into the 2025 Ireland Snapchat all-category advertising rate card, tailored for folks in the United States ready to tap into Ireland’s young, mobile-savvy crowd. We’ll break down pricing, formats, payment tips, and throw in some real talk on how US brands are making waves on Irish Snapchat.
As of June 2025, Ireland’s Snapchat user base is booming, with over 2 million active users mostly aged 18-34. For US advertisers, understanding the local rate card means smarter budget allocation and better ROI when working with Irish influencers or running direct Snapchat campaigns.
📢 Ireland Snapchat Advertising Landscape 2025
Snapchat remains a hotspot for Gen Z and Millennials in Ireland. Unlike Facebook or Instagram, Snapchat’s ephemeral content and interactive filters give brands a chance to build authentic engagement. For US marketers, that means ditching old-school broadcast ads for snackable, native content that feels local.
The Irish market is relatively small but highly engaged. Popular categories include:
- Fashion & beauty (think Penneys and Brown Thomas)
- Food & beverage (local craft beers like Galway Hooker)
- Music and festivals (Electric Picnic, Longitude)
- Sports (Gaelic games and soccer)
- Tech startups (Dublin’s booming tech scene)
Snapchat ads in Ireland leverage Snap Ads (full-screen vertical video), Story Ads, Filters, and Commercials. Each format has a different rate, so knowing the 2025 Ireland Snapchat all-category advertising rate card is key.
📊 2025 Ireland Snapchat Advertising Rate Card Breakdown
Here’s the scoop on Snapchat advertising rates in Ireland this year, quoted in USD for US advertisers budgeting in dollars. Rates may vary slightly depending on targeting, seasonality, and ad inventory.
| Ad Format | CPM Range (USD) | Notes |
|---|---|---|
| Snap Ads | $8 – $15 | 10-30 sec vertical video, most popular |
| Story Ads | $10 – $18 | Appear in Discover feed, high engagement |
| Sponsored Filters | $5 – $12 per 1000 views | Great for local events or promos |
| Commercials | $20 – $30 | Premium, non-skippable mid-roll ads |
Important: The “rate card” is a baseline. US advertisers often negotiate better prices, especially when booking in bulk or via agency partnerships.
💡 How US Advertisers Navigate Irish Snapchat Payments and Legal Culture
Paying for Snapchat ads targeting Ireland from the US involves some nuances:
- Currency: Most US advertisers pay in USD through Snapchat’s Ads Manager. Snap handles currency conversion but watch out for FX fees from your bank or credit card.
- Payment methods: Credit cards are king. PayPal is accepted but less common. For agencies or large spenders, invoicing might be an option.
- Legal & privacy compliance: Ireland’s strict GDPR rules mean US advertisers must ensure data processing agreements are in place. Snapchat itself complies, but your targeting and data collection practices must too. This is a big deal if you’re retargeting or using custom audiences.
- Tax considerations: VAT applies in Ireland. Snapchat usually handles VAT on ad spend, but double-check your invoices to avoid surprises.
📢 US Brands Winning on Irish Snapchat in 2025
Several US brands have cracked the code on Irish Snapchat advertising:
- Glossier: Using immersive Snap Ads with local influencers like Irish beauty vloggers to boost brand awareness.
- Nike: Sponsoring Irish music festivals with Sponsored Filters that Snapchatters love to share.
- Chipotle: Running Story Ads promoting limited-time offers synced with St. Patrick’s Day celebrations.
These cases show how combining US creative muscle with local cultural hooks can skyrocket Snapchat performance.
📊 People Also Ask
What is the average Snapchat advertising CPM in Ireland in 2025?
As of June 2025, CPMs range roughly from $8 to $30 depending on the ad format, with Snap Ads averaging around $10-$15 CPM.
How do US advertisers pay for Snapchat ads targeting Ireland?
Mostly via credit card in USD through Snapchat Ads Manager. Currency conversion and VAT are handled by Snapchat, but advertisers should watch for FX fees and comply with GDPR.
Can US brands use Irish influencers for Snapchat campaigns?
Absolutely. Partnering with local Irish Snapchat creators is a powerful way to boost authenticity and engagement. BaoLiba and similar platforms can help find vetted influencers.
❗ Risks and Pitfalls to Watch Out For
- Ignoring GDPR: If your US-based campaign collects or processes personal data from Irish users without proper consent, you risk fines.
- Currency fluctuation: Budgeting in USD but paying in Euros can cause unexpected costs.
- Overestimating reach: Ireland’s population is smaller; don’t expect US-scale volumes.
- Lack of localization: Irish Snapchat users expect local language, humor, and cultural references—not generic US ads.
Final Thoughts
If you’re serious about Snapchat advertising in Ireland this year, the 2025 Ireland Snapchat all-category advertising rate card is your starting line. Keep your campaigns hyper-local, respect legal frameworks, and leverage US creative expertise to stand out. Whether you’re a brand or influencer manager in the US, knowing these rates and market dynamics gives you the edge.
BaoLiba will continue updating US advertisers on Ireland’s influencer marketing and Snapchat trends, so stay tuned and follow us for the latest intel.